Joan of London, The Collection

When creating a bridal collection, I have to keep in mind that every bride has their own unique style. Collections have to be eclectic, vibrant, and appealing to everyone. My Collection which will be launched in its entirety this year, plays with colors, beading, and feathers.

I'm really excited about the designs, there is nothing like seeing your pieces on a runway model/bride, and seeing them looking and feeling beautiful in the piece that you designed, priceless.

I also wanted to make my Collection affordable to everyone, price should never cause undue stress.

Eddisa

The same passion and effort goes into every piece, be it £400 or £3000, I'm in love with them all.

I hope you will be too.

Joan.