The first custom wedding dress created under Joan of London, The Signature Collection, gives us subtleness and elegance at the same time. This particular piece was created using a soft French lace. 
The strapless wedding dress features soft tulle on the lower half of the gown which creates a mermaid effect. The loveliness of the fabric creates a stunning contrast against the tulle which drapes softly into a short train.
 
What's perfect about this dress is that we can build on it. Think of a blank canvas, the dress, and think of the designs we can create using beading, appliques, 3d floral attachments, whatever you desire, we can create a masterpiece. Or, gracing the aisle with the dress in its simplest form, is just as beautiful.
 
Joan of London, The Signature Collection